Huawei's Mobile Phone Market Share in Europe Has Surpassed Apple and Is Close to Samsung

Recently, the market research report released by counter point research, a foreign research institution, shows that Chinese mobile phone brands have won 30% of the market share of the European market, and Huawei has accounted for 26%. Huawei's mobile phone market share in Europe has reached a new high, which has completely surpassed apple and is only 5% away from Samsung.The replacement cycle was extended, and the sales of smart phones in Europe fell by 3%According to the statistical report, the sales of smart phones in Europe in the first quarter of this year decreased by 3% compared with the same period last year and 20% quarter on quarter.

Market share of manufacturers in the whole European marketSpecifically, smartphone sales in Eastern Europe grew very little, but smartphone sales in Western Europe fell 6% year-on-year.Smartphone market share in Eastern Europe

For the decline of sales in the European smartphone market, counterpoint research analyzed the main reasons for the decline in the report. It is due to the extension of user replacement cycle and the lack of new machine innovation, resulting in the reduction of user replacement demand. Although some European countries and regions have begun to commercialize 5g network, it will not affect the whole market this year.Smartphone market share in Western EuropeHuawei surpasses apple to launch an impact on the first

In this report on smart phones in the European market in the first quarter of 2019, Samsung still maintained the first position, with a market share of 31%, an increase of 1% compared with the same period last year. Followed by Huawei, the market share increased to 26% (a record high), a sharp increase of 11% compared with the same period last year, leading other mobile phone manufacturers.Apple ranked third after being surpassed by Huawei, and its market share fell by 2% to 21% compared with the same period last year. In terms of market share, Huawei has completely surpassed apple; Xiaomi ranked fourth, with a market share of 4% (down 1% compared with the same period last year); Alcatel ranked fifth (TCL has the right to operate the brand), and its market share rose to 2%.Huawei P30 series mobile phones

The statistical report also shows that oppo and Xiaomi have strengthened the development of the European market. The most successful Chinese mobile phone manufacturer in Europe is Huawei. With the help of sub brand glory, Huawei ushered in a 70% increase in the first quarter of this year, and its market share is close to Samsung.After analysis, it is not difficult to find that the Eastern European markets such as Russia, the Czech Republic, Poland and Turkey are the driving force for the rapid growth of Huawei's mobile phones, which has increased to 29% from 11% last year. On the contrary, Apple's market share in Eastern Europe has fallen from 14% in the same period last year to 9% now. At the same time, the recognition of Huawei's mobile phones in Germany, Britain and Italy is also very high.It can be said that the surge in Huawei's mobile phone shipments is inseparable from the boost of the European market.

Huawei's mobile phone market in Europe may continue its good performanceAt the beginning of this year, Yu Chengdong, CEO of Huawei's consumer business, set a goal. Huawei's mobile phone shipment will reach 250 million units in 2019, and will strive to reach 300 million units in 2020. According to the current development speed, Huawei should have little problem in achieving the set goal. In the first quarter of this year, Huawei's global mobile phone shipment has exceeded 59 million units, with a growth rate of more than 50%, Press all mobile phone manufacturers.Yu Chengdong, CEO of Huawei consumer business

It should be noted that the report counts the European market data in the first quarter of this year, while the United States imposed a ban on Huawei in May, that is, this data counts the data of Huawei before it was not affected by the ban. In the second quarter, the sales volume of Huawei mobile phones in the European market is bound to be affected by the U.S. ban. Mainly because Google stops cooperating with Huawei, Huawei mobile phones will not be able to use services such as Google play store, Gmail and Youtube, which will make overseas consumers worry when buying Huawei Mobile phones.

It is worth mentioning that Huawei already has solutions. Recently, it is reported that Huawei's self-developed Hongmeng operating system will be released in August this year. According to the latest news from foreign media, Google is trying to lobby the U.S. Department of Commerce to permanently lift the Android ban on Huawei. It can be said that the impact of the ban on Huawei is only temporary, so it is not very difficult to achieve the shipment target of 250 million Huawei mobile phones this year.