India's Most Popular Mobile Phone Brand in 2018_ Samsung Becomes the Most Popular Brand

In recent years, Chinese mobile phone manufacturers have achieved great success in the Indian market and have occupied half of the country. However, according to the latest news from foreign media, a brand research report shows that among India's top ten most trusted brands, Chinese mobile phone brands such as Xiaomi are not included, indicating that Chinese mobile phone companies still have a long way to go in brand building in India.According to the drum, a foreign media, tra, a market research institution, recently released a report on India's most popular brand in 2018. Samsung has become the most trusted brand in India for the second consecutive year, followed by Sony in Japan and LG in South Korea.Tata, a local brand in India, ranked fourth, apple in the United States in the fifth place, and Dell in the United States in the sixth place.

From seventh to tenth place are Honda of Japan, Nike of the United States, HP of the United States and Maruti Suzuki of India.As can be seen from the list, Xiaomi, Lenovo, oppo and vivo, the four mobile phone brands that have gained significant shares in India, have not entered the top ten most trusted brands.However, oppo's ranking on the brand trust list jumped from 29 in 2017 to 11. The ranking of puma, BMW and other brands has also increased significantly.

Google ranked 20th in 2017 and jumped to 18th this year. It should be noted that before, Google was subject to the government's antitrust investigation in India, accused of abusing the dominant position of the web search market and fined. However, this did not affect Google's brand image among most consumers in India, ranking in the top 20 this year.The person in charge of TRA, a market research institution, said that Samsung has become the most trusted brand in India for the second consecutive year, indicating that Samsung attaches importance to building consumer trust, while Sony and LG have also maintained a relatively stable excellent brand image.In addition, in another previous list of "the most attractive brands in India in 2017", Samsung also won the title, followed by LG and Sony.

It is not difficult to see that although Chinese mobile phone manufacturers have obtained more than half of the market share in India, Chinese companies still need to invest time and marketing resources in brand building and gaining consumer trust.In the fourth quarter of last year, Xiaomi, a Chinese mobile phone manufacturer, surpassed Samsung Electronics for the first time, becoming the first in the Indian mobile phone market, gaining nearly a quarter of the share. Xiaomi has established an online and offline retail network in India and has a certain fan group, but surprisingly, Xiaomi has not entered the top ten most trusted brands.Oppo, which ranked 11th this time, has initially established a well-known brand image through a large number of sponsorship of Indian TV variety shows, sponsorship of Indian national sports team and massive physical store marketing. Since the end of the past year, oppo has begun to adjust its market strategy in India, gradually contracted the retail store network and marketing, and paid more attention to product grade upgrading and profit promotion.

Oppo and vivo reduced the profit margin of retailers, resulting in more than 10000 mobile phone retail stores in India no longer selling two brands of mobile phones. Market institutions said that this led to nearly half of the decline in mobile phone sales of oppo and vivo.